December 11, 2007

Sun Days

Attention resort-goers: According to The Skin Cancer Foundation, just one blistering sunburn in childhood can double the lifetime risk of developing a serious form of the deadly disease (a helpful stat for the December beach bums). And up to 40 percent of the sun's UV rays can reach the Earth even when the forecast calls for dark clouds or snow (listen up, ski trippers).

TruKid Sunny Days Mineral Sunscreen makes safeguarding your wee one's skin from the sun a bit easier – no matter what the weather. Unlike many chemical sunscreens that can potentially irritate sensitive skins and must be applied 30 minutes before exposure to absorb and protect, TruKid is formulated with titanium and zinc oxide, two natural mineral sunblocks that offer more gentle, immediate and broad spectrum (that's both UVA and UVB) protection. And though many kid-targeted sun products come in a single sun protection factor, TruKid offers both SPF 15 (for normal daily use) and SPF30 (for blindingly bright days), so you can customize your coverage.

It's no easy feat spreading sticky sunscreen on a wiggly baby or toddler, but persevere.

Available online at TruKid.com.

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