February 17, 2006

Swaddle Up and Go

Back at the hospital, the nurses made swaddling seem so easy. Just wrap, tuck and – voila! – a cozy little bundle. But when you try it at home, it's as if you completely missed the lesson. You stick with it since you know swaddling will help calm your fussy newborn and let you get some precious sleep: if only your little burrito could stay wrapped.

Sweet Roll Swaddler makes child's play out of the nip-and-tuck moves of the experts. More than just a blanket with fasteners, this innovative product is a cross between a receiving blanket and foot pajamas. The unique open leg lets you strap a swaddled baby right into a car seat or stroller without having to unwrap. Flailing little arms are held in a comforting embrace by flaps with Velcro closures, protecting baby from scratching herself, and helping her settle in for sleeping. Soft velour and cotton fabrics in stylish colors and patterns soothe the senses, for both baby and mom.

Who were the minds behind this particular answered prayer? Former model Alison Markinson and designer Patty Golin. Each had a knack for sewing and a fussy newborn. Their sleepless commiserating soon led to a design that really works.

Now that you've got swaddling figured out, it's time to master your next new mom skill: the three minute shower.

Available online at sweetrollswaddler.com.


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